https://www.michaelrying.com/about daily 0.75 2025-05-11 https://www.michaelrying.com/work daily 1.0 2023-06-15 https://www.michaelrying.com/work/management-scaling-growth-and-success monthly 0.5 2022-12-08 https://www.michaelrying.com/work/lyngby-porceln-anything-but-ordinary monthly 0.5 2022-12-09 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588836503810-JAN9DKNR1EFJQU5TABYY/Stilleben_portrait.jpg Work - Lyngby Porcelæn – embracing a new design direction https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588836485827-N7NLO6N60BIWMLRJ038K/LYP_Stilleben.jpg Work - Lyngby Porcelæn – embracing a new design direction https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588837199401-JMDEUIGPWOK4Y8Q0E9OU/drawing.JPG Work - Lyngby Porcelæn – embracing a new design direction A powerful visual concept - What's your color - executed across all touchpoints from packaging, and in-store displays to ads and Instagram. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588836917828-P8F4KAGIR731ME27A58T/package.JPG Work - Lyngby Porcelæn – embracing a new design direction https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590145600495-ADEFC4QH06TZLG5PODDE/Lyngby_Rhombe_Colour_210x297_5mm.jpg Work - Lyngby Porcelæn – embracing a new design direction https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588836204631-B68LPTKQE9S5Q1RNFKVW/LYP_201900_201910_201930_201935_201964_201910_Rhombe_Color_family_ISO_CMYK.jpg Work - Lyngby Porcelæn – embracing a new design direction https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588836219742-JS6I392PWS05EUKEV3TV/LYP_201930_201940_201905_201900_201961_Rhombe_Color_family_ISO_CMYK.jpg Work - Lyngby Porcelæn – embracing a new design direction https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588836271204-IRK9QKQCKXXETDY08O3A/LYP_201950_201940_201905_201900_201964_201963_Rhombe_Color_family_ISO_CMYK.jpg Work - Lyngby Porcelæn – embracing a new design direction https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588836289598-TMFQ00U7XEDDKIYI79Y3/LYP_2011950_201945_201935_201965_201233_Rhombe_Color_family.jpg Work - Lyngby Porcelæn – embracing a new design direction https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588836329494-W2J3JZ23AW3T7YT1J0LT/LYP_201964_201963_201961_201945_201930_Rhombe_Color_family_ISO_CMYK.jpg Work - Lyngby Porcelæn – embracing a new design direction https://www.michaelrying.com/work/kay-bojesen-new-category monthly 0.5 2022-12-08 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588611112835-ES8PPNQE5EK5FZJ9LE4R/39245_39466_Pramchain_upclose2_and_blue_bed_linen_in_pram_72dpi.jpg Work - Kay Bojesen – Giving birth to a new category and making it grow. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588611118469-XR15G18TZF64B0WIQDIY/Babies+logo+closeup.JPG Work - Kay Bojesen – Giving birth to a new category and making it grow. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588611134373-45RPUDL18TLZJ89NVX1B/KB_39244_Harlequin_jumpin_Jack_+three_in_child_nursery_72dpi.jpg Work - Kay Bojesen – Giving birth to a new category and making it grow. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588771365460-KCMOB50QQCDNH9ARS40X/Harlekin-gif.gif Work - Kay Bojesen – Giving birth to a new category and making it grow. https://www.michaelrying.com/work/holmegaard monthly 0.5 2022-12-08 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588756305958-8BYKXESU2AZWW8KSSMFZ/0100_Stub_champagnedessert_Bowl_Cake_three.jpg Work - Holmegaard – Creating a crystal clear image https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588756339736-ACEBS4KN7URJXQ8V3Q79/0105_Stub_champagnedessert_Clear.jpg Work - Holmegaard – Creating a crystal clear image Holmegaard Campaign images for the SS20 product launches. Focus on a more modern style, playfulness, craftsmanship, and joy. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588757379365-Z8NJB6S8BP19WFJZ280Q/HO_4300460_4300461_4300462_4300463_4300464__Flow_Tumbler_family_all_colours.jpg Work - Holmegaard – Creating a crystal clear image https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589786233719-3C0G3QXQJNC6F4W9TH95/Holmegaard+Marion+flow.jpg Work - Holmegaard – Creating a crystal clear image Understanding and appreciating what true craftsmanship means. It may take a few minutes to create a mouthblown glass, but it takes many years to truly master. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588759369605-YTPEQ68YNCGF6K3HQ6NV/HO_4340494_1_Stub_champagnedessert_Bowl_Cake_three.jpg Work - Holmegaard – Creating a crystal clear image https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588839099783-KMFCPKPH3YWBWGFEO8RJ/stub+drawing.JPG Work - Holmegaard – Creating a crystal clear image https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588759089572-83J4HTCU4IAO0XMJZR1M/ok.jpg Work - Holmegaard – Creating a crystal clear image https://www.michaelrying.com/work/kay-bojesen-big-news-size-small monthly 0.5 2022-12-08 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588778089982-CRK2LPJAYQV0TK3JU28O/2019-04-11+KAY+BOJESEN+_hvid_ramme_0231.jpg Work - Kay Bojesen – Building digital awareness of a small cutie https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588776809536-9K65CYMPDU1GM6UH0OS9/news1.jpg Work - Kay Bojesen – Building digital awareness of a small cutie https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588776845178-6E46A1VWFP235VQCQTXP/news2.jpg Work - Kay Bojesen – Building digital awareness of a small cutie https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588776893397-S974NON7EJRNAWZX3CL5/news3.jpg Work - Kay Bojesen – Building digital awareness of a small cutie https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588776911997-0CXKW9P4ZBSV2KIBWBJ0/news4.jpg Work - Kay Bojesen – Building digital awareness of a small cutie https://www.michaelrying.com/work/khler-art-for-everyone monthly 0.5 2022-12-08 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590147225403-GMQCWJ97LM1LDJ6NYC7A/Ka%CC%88hler_in_store_banners_pr%C3%A6senation_1-3.jpg Work - Kähler - keeping a 180 years old brand vibrant https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590247768539-423H6X3TBEQPNIXUJ4QF/store+-+180+ka%CC%88hler.png Work - Kähler - keeping a 180 years old brand vibrant https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588842619909-URUOLRCJHMINSO5MOSS3/why+do.JPG Work - Kähler - keeping a 180 years old brand vibrant https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588842565607-DVRUSTX9LWMV9GRQC89S/spider.JPG Work - Kähler - keeping a 180 years old brand vibrant https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590414027007-445IK2GUWNATF7EWNVI5/Kahler_Hammershoi_Poppy_210x297_5mm+copy.jpg Work - Kähler - keeping a 180 years old brand vibrant https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590146321070-R4VJZLFAEBMXZI5TLIW1/1234.jpg Work - Kähler - keeping a 180 years old brand vibrant https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590146302213-V4SZ3HKI391L40VSBTJP/123.jpg Work - Kähler - keeping a 180 years old brand vibrant https://www.michaelrying.com/work/bangolufsen monthly 0.5 2023-06-20 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588664092378-FYI540CE4R6VTF9OXJEO/rapha.png Work - B&O PLAY by Bang & Olufsen – Birth of a brand - “Prepare–Race–Recover” became the communication mantra of the co-lab with Rapha. – Michael Rying https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588663841304-7GSGSWADLAJWTK5LF3MG/A2_launch.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand - Under the hood. Entering a very competitive market, B&O PLAY had to find its very own and unique identity and ways of communicating. One of the cornerstones was Honesty. Honesty in materials, in performance, and transparency - even showing what was under the hood. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588771096455-T6F32D99Y7DBJ8EP270C/a999.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand - Living with music Selling loudspeakers is not about watts, power, or size. It's about what the music does to you - and how you live with it—image from BeoPlay A9 Living with music campaign - Fashion designer, Mads Nørgaards home and houseboat in Copenhagen. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588663385152-UCXCBVEK1HD9TJT80Q0E/Rapha+logo+on+H6+headphones.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588663708318-IB8TZKU1MDHCWB0DE3L6/BO-PLAY-H6-Rapha-Edition_4.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589180280256-H2KPZUEX973ECH2VQGI5/unnamed.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588664841367-EK8EHIAPVKUWNLKWYN7Y/rapha-.jpeg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589181577324-P6OBKWOAYJF8XOAKGAGF/journal+beoplay.jpeg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588663417242-NRRGQYWS1AF9FZF7TODW/H6+up+close.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589180334104-D4AKZPAJYL91U580HQ5N/16276430311_98dcc705d1_k.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589896554752-U9K5TNEZAOAD042V4VIP/beoplay+h6.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589180404008-9O27MZ6TE1XEYAWT0WZS/image-asset.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589180350594-XQHFCMJXTAK3KR755JH1/aaca0031a2f71effe8df59bfc3ecb9dd--speaker-system-design-living.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589180987717-9QT0854MUN7CBN5LB27J/sound.png Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589180367458-M557VW4UKDTAZEBNOCL2/BeoPlay-Havana.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589180436057-3G0ELIUOZUY4RRYRWQC4/jpeg-2.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589542130758-FQQ6YQ11VHIQUTGG9VTG/a2_yellow_beoplay.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589542362626-WJX6Y0X0DQWRHSMDHRDS/beolit_large.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589542520913-464PJEU32KMFZYML2E31/a9+website.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589542785218-BXFO8PI4O6QGUKL9PU31/A9+apartment.png Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589542809355-G78D87I1DPY3W4MUZG2N/A9+close+up.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589897926684-M36Z5Q5FCOSARY3TZ9IE/Bang_Olufsen_BeoPlay_Form_2i_5_1024x1024.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589542887139-6LXDMC9YTCMCZ0TH3ZR3/kvadrat+beoplay+a9.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589550969266-RCM0P7NC95WY07YW8XHN/newsletter-beoplay-crop.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589541776288-IBSCU00JJA8MHETIBMG7/H2-whiteEdition.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589896260234-QPWRBVWFJYH0BGXQSBYH/beoplays8_satellite.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589180302962-D6FIYS3HCMWITDYI0NBI/56cf8881b7be3b67378ff738f64aa0d2.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589897710736-3023EG1XXC06F1KJVWOF/beoplaya6_header.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589897731086-PJL8TCT0IZ5VFIMBXNE2/test-BeoPlayO_A6.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589181112054-IZWJ9QXM5F8HJJT2GXUT/BOPLAY_H8_1.jpg Work - B&O PLAY by Bang & Olufsen – Birth of a brand https://www.michaelrying.com/work/awards monthly 0.5 2022-12-09 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590148614738-R1FS9L2THQZU2BYAY78M/nordea-logo+copy.png Work - Previous work experience and awards. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589790222874-Y6JTJ8P4DHKW1BPK5Y3L/Designit+logo+small.png Work - Previous work experience and awards. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589789955837-9GX7WX9AYGJEHSUW8X2T/normann+copenhagen.jpg Work - Previous work experience and awards. https://www.michaelrying.com/work/juna monthly 0.5 2022-12-08 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588772468540-J05SRS06BE2ESL9CBHSC/baek.jpg Work - JUNA – A complete brand makeover - Dare to focus. Juna was known for everything - and nothing, with hundreds of SKUs in many categories, it was challenging to have a clear profile - be known for something. We decided to go all-in on just one product - Bæk & Bølge bedding. We created a strong marketing (re)launce plan, and in the autumn of 2019, we relaunched Juna. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588773687073-XTOPDRP41KRO51OTH18X/sidste+gul.jpg Work - JUNA – A complete brand makeover - A strong voice. The Juna tone-of-voice was “rediscovered” together with the very talented agency, Limbo. It was all about going back to the things that truly matter - and always has. The Juna way of talking is found on everything from package and posters to newsletters and Instagram stories. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589555145036-PV0YYAHHBU6SH7X50MSR/juna+%C3%A6ske.jpeg Work - JUNA – A complete brand makeover - Take a stand. No more plastic. At Juna, we wanted a sustainable way of living - and packaging our products. The solution was one - and just one - box, made out of recycled paper with a sticker on the top. Not just recycle - but also re-use. Very simple - very Juna. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589797681158-W64D1HA1520CJUOOIOWM/Nattoej_Peter_jensen_Second+love.jpg Work - JUNA – A complete brand makeover - Second Love. From time to time, we end up with a surplus. And instead of letting fabric go to waste, we give it a second chance. We hand it over to our super designers, who dream up new purposes for the material. It's not set in stone what the surplus will be used for, so a blanket may end up as a PY or a pillow-cover as a bucket hat. Creativity, fashion, and fabric will decide. It will always be unique, limited, and easy to spot because we label it. JUNA - Second Love https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589799667355-LT4NZJ0X1BICNY2GJCJ7/Sk%C3%A6rmbillede+2020-05-18+kl.+12.45.55.png Work - JUNA – A complete brand makeover https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589883999609-4J8LZXA463KTE6D3YCZ0/Sk%C3%A6rmbillede+2020-05-19+kl.+12.25.34.png Work - JUNA – A complete brand makeover I am turning an overall strategy into a creative concept, which again becomes a clear brief, which is developed into a campaign on print ads, instore posters, newsletters, websites, and Instagram posts. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588596828996-5CLO30MCMLMV2BEP62YL/two_juna_girl.jpg Work - JUNA – A complete brand makeover https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590144543553-PSVNPF0YS4UFI6IBA6ON/Juna_SS20_210x297_5mm3.jpg Work - JUNA – A complete brand makeover https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590144757027-KZ7945FCJ3AUGXG307YQ/Juna_SS20_210x297_5mm10.jpg Work - JUNA – A complete brand makeover https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590144561577-852P0CI9SS5IETIYIFVR/Juna_SS20_210x297_5mm7.jpg Work - JUNA – A complete brand makeover https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590144597858-EA339XQ77U5N3JNAWCUX/Juna_SS20_210x297_5mm6.jpg Work - JUNA – A complete brand makeover https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590144702285-UE4USQEE2AEODE9UY43V/Juna_SS20_210x297_5mm8.jpg Work - JUNA – A complete brand makeover https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590144665345-MTB8LB3Z6P01XOPIMF7V/Juna_SS20_210x297_5mm.jpg Work - JUNA – A complete brand makeover https://www.michaelrying.com/work/lakrids-by-bulow-rebranding monthly 0.5 2022-12-08 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590389493331-41LGH4ZNGQGG16CM9NB3/Lakrids+store+.png Work - Lakrids by Bülow – from local to global brand - Geo-targeting marketing A series of videos were created for the AW2017 licorice collection. From the HQ in Denmark each in-store screens in the +23 Lakrids stores around Europe, could be customized to the local language, preferred taste, or even displaying a White Snowball licorice variant when the real snow started to fall outside a store… pretty targeted, and of cause coordinated with activities on Facebook, Instagram, newsletters, and in-store staff. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589218182777-EMWZXDEMVFY2B7ID8XSV/sea+buchtorn+lakrids.png Work - Lakrids by Bülow – from local to global brand - Bærries - quite unique. Bærries, spelled with a danish letter æ and made with blueberry and sea buckthorn which are found in the wild danish nature - mixed with the finest white chocolate and sweet licorice. A pretty yummy combo with a unique name, taste, and texture - hard to copy. Do a Google search, and it still only shows Johan Bülow products. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589551095415-PT6R7ZYIJCV3SZJOXPDJ/Lakrids+new+variant.jpg Work - Lakrids by Bülow – from local to global brand - New ways of working. Dark & Sea Salt was born as DCMA_1. Not the most straightforward name to pronounce, but that was not the point. It was a Pretotype, designed to test the market and get feedback before actually starting production. A small-batch was created, hand-packed, launched and promoted from a (to the public) hidden Website. Targeted newsletters - and "for your eyes only" online surveys... and all done to get as much relevant knowledge, insight, and data for the R&D, Sales, and Marketing teams to make data-driven decisions… before launch. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588592096613-DBUARF8BLKKQBTAIXQ43/Johan+image.png Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589553116557-JLS7H7NOWRU0XYTN2OW2/website+lakrids+-+mobile+design.png Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588592824595-IPQKVBSNXT5YMYR1SIMN/lakrids-jar4.JPG Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589553267878-A34J7MLPTFF9YQWXD49B/B%C3%86RRIES+%282%29.jpg Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588592843810-IF9PZV778I7FDIIVU69K/CVI_LAKRIDS_05.png Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589217644003-FQDGZRIUIJZ9EJNDPAOJ/Lakrids+b%C3%A6rries+blue.jpg Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589553751837-NALVKNWNFGY3MGGSYC3O/lakrids+store.png Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589553365628-2MCV23JMFWII5390ILDV/factory+.png Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589554172112-7C6JE7ZN8RP7LXD4KVMZ/black+variant+up+close.png Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589559925628-4YU2EO6Z5QFLA1JIS1S3/lakrids+love+variant+2.jpg Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589198639418-I7MP8IGUSNWSV06XRXHS/lakrids+love+johan+bulow.jpg Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589198673382-QKB21NUAKV7YBYX8B259/lakrids+love+menucard.jpg Work - Lakrids by Bülow – from local to global brand https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589198618764-WDCWUW1H8T5KTUJ3KX1N/lakrids+love+flowers.jpg Work - Lakrids by Bülow – from local to global brand https://www.michaelrying.com/work/awakening monthly 0.5 2022-12-08 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588766802113-DPLYHY5I0Q50CP8692V2/AJ_43691_City_Hall_Table_clock_stone_blue_wide.jpg Work - Arne Jacobsen – Awakening and repositioning of an design Icon - Awakening an Icon Arne Jacobsen is probably the most well known Danish architect. Not only did he create amazing buildings, but he also designed everything around it like Chairs, glasses, door handles, and… clocks. Arne Jacobsen Clocks needed a new take to be relevant to the modern customer. Customers who never owned an alarm clock, but who (+70%) sleeps with their mobile phone right next to the bed every night!.. and that is not good for you! In the Spring of 2020, we launched three new clock styles. The communication goal was to make people realize they needed a new alarm clock and that Arne Jacobsen was an obvious and stylish choice. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590141859290-1HJ5BZJR1LN4Z7SJEYOZ/ok.jpg Work - Arne Jacobsen – Awakening and repositioning of an design Icon https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590143082159-8PXZLAIL5WGUX2KMDPK3/okaj.jpg Work - Arne Jacobsen – Awakening and repositioning of an design Icon https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588761757556-SCRH40N3KTM5HYHA7OXL/AJ_43692_1_City_Hall_Table_clock_pale_orange_wide.jpg Work - Arne Jacobsen – Awakening and repositioning of an design Icon https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588762316987-HYKN5R6U5O9BE6PJ01U8/drawing.png Work - Arne Jacobsen – Awakening and repositioning of an design Icon A concept illustration from the photo brief “Goodnight Tom Ford,” styled by Darling Creative Studio. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588766011635-53MJTGUAWIOD3CVS3KYG/x1.png Work - Arne Jacobsen – Awakening and repositioning of an design Icon https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588844686184-FIVO70NP8ZDFSDAKN8Z0/181022_AJ_3793+clocks+on+bg+2b.jpg Work - Arne Jacobsen – Awakening and repositioning of an design Icon https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588844797048-26QY33D4EBB7685YRUM2/181022_AJ_3793+clocks+on+bg+1.jpg Work - Arne Jacobsen – Awakening and repositioning of an design Icon https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588845121386-CTVP5FPK8RMBGLKUL8M7/181022_AJ_3793+clocks+on+bg+4.jpg Work - Arne Jacobsen – Awakening and repositioning of an design Icon https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588845210807-NX5A6V8XBM87XHHYSFPQ/181022_AJ_3793+clocks+on+bg+2.jpg Work - Arne Jacobsen – Awakening and repositioning of an design Icon https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588846694435-P3XTM6YNK06685NJ1PG6/_C6A6929.jpg Work - Arne Jacobsen – Awakening and repositioning of an design Icon https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588846803752-07TQ6Z73X237ICWKUF5R/_C6A6904.jpg Work - Arne Jacobsen – Awakening and repositioning of an design Icon https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1588846860989-NNQUDSEB99XSJTDK1UE1/_C6A6910.jpg Work - Arne Jacobsen – Awakening and repositioning of an design Icon https://www.michaelrying.com/work/launch monthly 0.5 2020-05-28 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589207731878-YTT04KJQYYWSNOL50TR0/Michael+Rying.JPG Work - Campaigns and launches with a powerful impact - High impact 360° launch concepts I have vast experience in launching new products and services with a high impact on the key target group. I create concepts that can be executed across multiple touchpoints, before, during, and after the launch. Headphone launch with YellowLounge in London shared via live broadcasted to B&O PLAY fans and followers. Numerous Normann Copenhagen launches, Woofy (the white plastic dog in the picture), Take Off Plane, Soulland, B&B Italia, Aarstiderne, and Maison Martin Margiela perfume launch in Denmark. Lakrids by Bülow, Love variants, release party, Bærries, Christmas, 10th anniversary, etc. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589198600687-G1SRETQO7WJFFQ3N4EOO/lakrids+love+drink.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589198618764-WDCWUW1H8T5KTUJ3KX1N/lakrids+love+flowers.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589209618525-ROO55HNZRW7KD5W1V038/woofy+1.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589198673382-QKB21NUAKV7YBYX8B259/lakrids+love+menucard.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589209632058-KMBKRY698822SI0J9D0V/woofy+2.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589198639418-I7MP8IGUSNWSV06XRXHS/lakrids+love+johan+bulow.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589209645710-A5Z86SQLRNX1NYXH9ZU2/woofy+3.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589199200017-TQKVFHKS05F39BFILEQP/photowall+lakrids.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589209661813-PXJO1KCLMR5ROVT8TLAM/woofy+4.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589199116794-V2PVCWJK8O63VUWBTE70/bartender+lakrids.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589209780317-ZNFYO1C6GJCLUE40J4F6/woofy+9.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589204543988-NCPPADUCLQ6J6EPCCQKC/lakrids+crop+red+love.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589209694975-CUW0KZ2AQKRPR37JCIPM/woofy+5.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589206136521-NJHZVTEF85QK52P30QL8/TakeOffParty6.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589209714697-0PA1GWD7BPKESHWLKKNS/woofy+6.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589207465685-EKBXQYU8UDN51TO4RPHW/SexyAndUnofficial2.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589209738084-4ENQKC8AMCSLI2KI1JOG/woofy+7.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589206795647-OBKR81V4KBXG13H4EUQE/TakeOffParty12.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589209750170-CLCT5PYEUP7Y6IUCSHPW/woofy+8.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589206817759-QCTO5PE4EM5U2VL2VU10/TakeOffParty10.jpg Work - Campaigns and launches with a powerful impact Branding taken to the next level. https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589207089388-ON9LXETXDCN3UC8RFCNK/MMM8.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589207111546-AV240A02J7Y1DT8UL6VG/MMM2.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1590147225403-GMQCWJ97LM1LDJ6NYC7A/Ka%CC%88hler_in_store_banners_pr%C3%A6senation_1-3.jpg Work - Campaigns and launches with a powerful impact https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589207860331-ITZ4BG8FH3KZUXQ0R4LS/Ludovico+Einaudi.JPG Work - Campaigns and launches with a powerful impact Ludovico Einaudi https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1589207974619-089807CEWAQXQOP2QYQC/Ludovico+Einaudi+and+beoplay.JPG Work - Campaigns and launches with a powerful impact Ludovico Einaudi and B&O PLAY https://www.michaelrying.com/work/gubi monthly 0.5 2022-12-09 https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/1d7b24d9-f478-417b-a96a-df5e8422a8a3/Grace.png https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/74a999e7-9109-4766-8922-6fb1b11ca263/Josefine+winding+2.png https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/c8c0b3e5-6460-4377-9961-f466f67582e8/josefine+Winding.png https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/baf0f4ba-b300-4ff5-ac6e-11bcd9821850/pacha+1.png https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/9b6ef1bb-1218-4686-85c7-d1624ab41e3f/Pacha+2.png https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/7892b787-fdbe-4b92-93e3-de955c42918b/fabric.png https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/55a9c46b-0b75-4c72-9fe9-5853cbb07b0d/01_dedar_belsuede_03_dune_topview_02-min.jpg https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/789f2735-3033-437c-ac63-890c996a7290/mr01.png Work - GUBI - celebrating the luxury of living life https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/e3a34c17-18d1-4426-9f37-6de35a87d1da/03.png Work - GUBI - celebrating the luxury of living life https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/3e12c9d3-3d91-4c4a-88bf-927f1e4f75c4/05.png Work - GUBI - celebrating the luxury of living life https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/a438e244-b5b2-49dd-a437-6b87e614c2f0/02.png Work - GUBI - celebrating the luxury of living life https://images.squarespace-cdn.com/content/v1/5eae8d6d48edc3660e521e8a/65d0c8c6-d7a4-4982-a193-509e489523f4/04.png Work - GUBI - celebrating the luxury of living life